Route Your Travel
Ad Spend Directly
To Profitable
Bookings.
Most travel companies are losing 30–40% of their Google Ads budget on wasted clicks and bloated CPCs.
With 3+ years managing travel ads in-house, I can show you exactly where your budget is going — and what to do about it.
✈ Departures // Live Tracking
Live
Code
Destination
Status
CST
Ad Spend Managed
£1.6M+
REV
Revenue Generated
£30M+
ADS
Campaign Architecture
Optimised
CPC
Cost Per Click
Reduced
ROI
Return on Ad Spend
Maximised
Why Generalist PPC Strategies Fail
Independent Travel Brands
Three structural problems that bleed the Google Ads budgets of independent travel companies — and why the generalist agency model makes all three worse.
01
🏢
The Big Players Have Unlimited Budgets. You Don't.
Large OTAs dominate broad search inventory with spend levels independent brands can't match head-on. The answer isn't to outspend them — it's to outmanoeuvre them. Smart independent travel companies compete and win on paid search by targeting the high-intent, high-value travellers that the big platforms structurally overlook.
02
🔍
Your Target Customers Are Searching Right Now. Are You Appearing?
Broad match keywords and missing negative keyword lists bleed budget on irrelevant clicks every single day. Every click that doesn't convert is money handed directly to your competitors. The traveller you want — high intent, ready to commit — is searching right now. Precision targeting changes the economics of the entire account.
03
🤷
If Your Agency Doesn't Know Niche Travel, They Don't Know Your Customer.
A generalist agency managing a boutique tour operator the same way they manage an e-commerce brand will get generalist results. Travel demands a native understanding of booking windows, departure date targeting, and the specific psychology of a traveller making a high-consideration, high-stakes purchasing decision.
I Work in Travel.
I Know Your
Customer.
Departure date targeting, booking window behaviour, the difference between a cruise booker and a city break booker — that context changes everything about how campaigns are built and managed.
→Direct understanding of the travel booking cycle and consideration window
→Campaigns built around your specific booking calendar — not a generic template
→High-trust ad copy built for high-consideration purchase decisions
→Every decision backed by data — nothing left to gut feeling
→Direct access to Nathan — always. No account managers, no handoffs.
The Customer You Are Probably
Missing With Your Current Strategy
Affluent travellers don't book on impulse. They research, compare, and take their time. They are willing to pay a premium — but only for a brand they trust implicitly. On Google Search, that trust must be earned in seconds, through a handful of characters.
Your ad copy is your digital shop window. For your customer, a bad holiday choice doesn't just mean a refund — it ruins a milestone anniversary or a once-in-a-decade family trip. They choose carefully. Generic, automated ad copy that leads with price alone will never earn that click.
What specialist architecture delivers
- More Qualified Traffic — Drastically fewer wasted, low-intent clicks eating your budget.
- Trust-Built Copy — Positioning value and authority over cheap discount races to the bottom.
- Calendar Synchronisation — Campaigns built precisely around your booking window and departure calendar.
- Smart Remarketing — Built around the long travel consideration cycle, not a 30-day window.
- OTA Evacuation — Capturing precise targeting fields that big booking platforms structurally overlook.
- Absolute Truth Data — Every action backed by analytics. Nothing ever left to gut feeling.
10%+
Average Click-Through Rate (CTR)
Consistently outperforming generic travel industry benchmarks by dropping agency automation and matching high-intent search behaviour with psychological, high-trust ad copy that earns the click.
Two Clear Ways
To Work Together
Start with the free audit — no cost, no obligation, just honest findings about where your budget is actually going. You won't sign anything until you have seen exactly what is happening inside your account.
Free — No Obligation
Option 01 / The Diagnostic
🔍 Google Ads Audit
A thorough, no-fluff review of your account architecture. Clear, actionable findings delivered in plain English — so you understand exactly what is leaking and what to fix first.
Budget & Architecture
- Account structure and budget pacing review
- Match-type analysis and negative keyword gap audit
- Bidding strategy evaluation and efficiency check
Tracking & Data
- Conversion tracking health and attribution check
- GA4 integration and data quality diagnostics
- Quality Score analysis across active campaigns
Creative & Strategy
- Ad copy strength and asset coverage review
- Performance Max and Demand Gen setup audit
- Landing page friction and relevance assessment
- Competitor auction insights review
The Deliverable
A clear written report or a private Loom video walkthrough — delivered within 5 working days.
Claim Your Free Audit ➔
Ongoing // Monthly Rolling
Option 02 / The Execution
📈 Full Campaign Management — Bespoke Pricing // No Long-Term Contracts
Complete hands-on management. Strategy, execution, optimisation, and reporting — handled exclusively by a specialist who understands the travel booking window, your margins, and your customers.
Full Strategy & Build
- Google Search, Performance Max, and Demand Gen execution
- Full campaign architecture built around your booking calendar
- Customer lifetime value optimisation and margin modelling
Ongoing Optimisation
- Continuous testing, keyword refinement, and bid management
- Enhanced conversions and first-party data integration
- Negative keyword management and audience signal refinement
Transparent Partnership
- Monthly Looker Studio reporting in plain English
- Direct access to Nathan — no junior account managers, ever
- Monthly rolling — cancel with 30 days' notice at any time
Pricing
Bespoke — discussed after the free audit based on account scope, complexity and your specific goals.
Get In Touch ➔
How It Works
Simple, transparent, and low-commitment. You won't sign anything until you've seen exactly what is happening inside your account.
01
The Discovery Sync
A brief Google Meet to understand your business, margins, and target destinations. This ensures I'm looking at your account through the lens of your goals — not a generic checklist.
~10 Mins // Google Meet
02
Secure Account Access
You grant secure, read-only access to your Google Ads account. Zero changes are made to your live campaigns — just a deep-dive diagnostic review of your account architecture.
Read-Only // No Changes Made
03
Findings Delivered
Within 5 working days you receive a clear written report or Loom video walkthrough — showing exactly what I found, what it's costing you, and the priority list to fix it.
Within 5 Working Days
04
Your Move
Take the insights and fix the leaks yourself, or talk to me about executing it for you. No obligation, no awkward sales pitch. The audit is free regardless of what you decide next.
Zero Pressure // Your Decision
Performance Max & Demand Gen
Two of the most powerful — and most misunderstood — campaign types available. Here is the honest truth about what they can do for your travel business.
Performance Max
🚀 Appear Across the Full Google Network
Performance Max places your business across Search, Display, Gmail, YouTube, and Maps from a single campaign. It uses audience signals and your first-party data to find and convert the right customers automatically.
The honest caveat: PMax works best with 50+ monthly conversions to feed the algorithm. Below that threshold, the learning period is lengthy and results are inconsistent. I will tell you honestly whether your account is ready — and build it properly if it is.
Demand Gen
🌍 Reach Travellers Before They Start Searching
Demand Gen targets customers in the upper-funnel consideration phase — the exact moment they are dreaming about a holiday, but not yet ready to book. It works year-round to capture the inspiration phase using high-impact video and image creatives.
The strategy: Works exceptionally well with lookalike audiences. Ideal for travel brands wanting to build a robust future pipeline, not just capture existing bottom-funnel demand.
Questions You
Probably Have
Honest answers to the questions travel business owners ask before booking an audit.
// Working Together
Do I need to sign a long-term contract? +
No. Everything operates on a transparent, monthly rolling basis. I would rather earn your continued business through performance than lock you into a rigid contract. Cancel with 30 days' notice at any time.
Will I retain access to my own Google Ads account? +
Always. It is your account, your data, and your historical campaigns. I work purely as an authorised manager within your existing framework. I never build campaigns in proprietary accounts to retain unfair leverage over clients.
I've been burned by an agency before. How is this different? +
The standard agency model has a structural flaw: a senior salesperson pitches you, then hands your budget to a junior account executive with zero native travel industry knowledge. With Destination PPC, you always deal with me directly. The person analysing your booking window data is the person pulling the levers on your account.
Do you work with businesses outside my region? +
Yes. I am UK-based and work with independent travel operators nationwide. All workflows are fully optimised for remote delivery via Google Meet, secure account access sharing, and live Looker Studio reporting dashboards.
// The Audit & Performance
What does the free audit actually involve? +
A comprehensive diagnostic review of your active Google Ads account — including campaign structural integrity, bidding efficiency, conversion tracking gaps, and budget waste. Delivered as a clear written report or private Loom video walkthrough within 5 working days.
How long before I see measurable results? +
Structural optimisation — like cutting immediate negative keyword bleeding or pausing poor-performing placements — delivers efficiency gains within weeks. Developing robust algorithmic data trends typically requires 2 to 3 months. In travel, macro-seasonality dictates this timeline, and I will always provide a realistic projection based on your destination niche.
What size ad budgets do you work with? +
I partner with established travel brands and independent tour operators typically allocating between £2,500 and £15,000+ per month on Google Ads. The diagnostic audit is available to any travel business with active spend looking for an honest efficiency review.
Do you only manage Google Ads? +
Google Ads is my core specialism — specifically Search, Performance Max, and Demand Gen architectures. This focus allows me to stay ahead of Google's rapid algorithmic updates. If you require broader cross-channel deployment, we can discuss honestly whether I am the right fit for your expansion plans.
Your Account Could Be
Losing Money Today.
Most travel companies are wasting 30–40% of their Google Ads budget. A free audit shows you exactly where yours is going — with honest findings and zero obligation to proceed.
